[Digital] Literacy | negotiated meaning

Digital Literacy: Rethinking education and training in a digital world

negotiated meaning

negotiated meaning illustration

Aspen Institute Media Literacy Working Paper

Meaning is negotiated throught the interchange between texts, culture and audiences:

TEXTS
DENOTATION
CONNOTATION
CODES & CONVENTIONS
PRACTICES
OWNERSHIP & CONTRPOL
GENRE
NARRATIVE
COMMODITY
PROMOTION
TECHNOLOGY
MEDIUM
INTERTEXTUALITY
e.g. what else is it like?

CULTURE
FINANCE
DISTRIBUTION
LEGALITY
TECHNO-CULTURE
ECONOMIC CLIMATE
IDEOLOGY AND VALUES
PUBLIC MOOD
MEDIA ENVIRONMENT

AUDIENCES
CULTURE
e.g. race, class, age,
nationality, politics,
sub-culture
GENDER
TEXTUAL COMPETENCE
(general & specific)
PSYCHOLOGY
e.g.pleasure, use
SOCIAL FUNCTION
SKILL SETS
REGIONAL DIFFERENCES

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